Every audience – every issue – requires a customized blend of intelligently crafted content.
At our core, we are content creators. We were on the digital front, creating content for websites, blogs, and social media and leveraging it for valuable third-party earned media.
Whether for print and video news releases, white papers, websites, landing pages, blogs, social media posts, business letters, speeches, newsletters or direct mail brochures, we will create content that suits your need.
BRANDING & CORPORATE IDENTITY
Building your business requires creating a memorable and positive first impression that makes you stand out from the crowd.
Our award-winning creative services team develops branding and corporate identity packages including logos, brochures, websites, advertising, banners, displays, sales kits and promotional items.
DIGITAL & SOCIAL MEDIA
Social media connects and engages people. It doesn’t matter if you’re advancing an issue or selling a product or service – it’s an essential tool for getting your message out. There’s no one-size-fits-all digital strategy, but the goal is the same – Attract. Engage. Convert.
Well written, rich content distributed across a variety of digital channels will help you to connect with your target audience, to provide information that’s important to them and inspire them to act.
Our social media strategies leverage both paid and earned media to maximize your visibility across all social channels relevant to your brand.
Businesses frequently find it necessary to protect their interests before government bodies or regulatory agencies.
Strategic communications are fundamental in creating a public opinion climate in which decision-makers can support the agenda of the company or industry. We design public advocacy campaigns to target key stakeholders that work seamlessly in conjunction with your lobbying efforts.
MEDIA RELATIONS & EVENT PRODUCTION
Positive media relations are at the heart of many communications programs. The third-party credibility inherent in news coverage helps build your brand, gains public acceptance and goodwill, and boosts strategic objectives and sales.
Quality media placements directly increase your company’s visibility can establish you as a thought leader, drive credibility, and increase your website’s domain authority.
We are known for our insights into the news media, experience with reporters, editors and across Georgia, bloggers, and our understanding of how to make the news. We identify unique story angles and opportunities, and we find the right media outlets in print and online to reach target audiences.
Social channels multiply the effect of earned media placements. Building and using your social media platforms can spread your messages further and faster and to a specific target audience.
Many companies are bombarded with requests for charitable giving, corporate sponsorships, and participation in community activities. But which really benefits your company’s reputation and bottom line?
Memberships, sponsorships, promotions, presence at events and visible involvement at signature events are key strategies to build presence, trust, and recognition — but you need a strategy that makes sense.
We identify goals and create community involvement plans to maximize the impact of your company’s resources, reach decision-makers and build allies and ambassadors for your company and products.
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